CLIENT
ARC SPORT AT THE UNIVERSITY OF NEW SOUTH WALES IS ALL ABOUT about movement. THEY decided to make THEIR own campaign tO tell the world about THEIR amazing sportswomen at UNSW, their journeys and THEIR COUNTLESS achievements.
collaterol
Branding, print design, digital design, Videography, apparel design
“We want to inspire each and every female identifying
person on campus to get active.”
OBJECTIVE
TO CREATE A BRAND UNDER THE ARC SPORT UMBRELLA THAT WOULD ENCOURAGE AND MOTIVATE THE WOMEN OF UNSW TO GET MOVING AND GIVE SPORT A GO. THIS PROGRAM WOULD WELCOME AND ENCOURAGE FEMALE IDENTIFYING INDIVIDUALS OF ALL AGES, BACKGROUNDS, AND SPORTING ABILITIES
TO GET OUT, SOCIALISE AND GET HEALTHY.
SOLUTION
USING THE ARC SPORT BRAND AS A BASIS TO THE REDESIGN, WE CREATED AN IDENTITY THAT WAS INSPIRED BY MOVEMENT. THE LOGO ITSELF IS LEANING INTO MOVEMENT. IT IS AT THE STARTING BLOCKS, READY TO RUN ITS RACE. THE LINES AND SQUIGGLES USED THROUGHOUT THE BRAND CONTINUE THIS SENSE OF MOVEMENT AND BRING IN AN ELEMENT OF LIGHTHEARTEDNESS. THIS BRAND HAD TO APPEAL TO THOSE ELITE ATHLETES, AS WELL AS COMPLETE NOVICES.
MOVEMENT WAS FURTHER ESTABLISHED THROUGH THE VIDEOGRAPHY AND IMAGERY USED THROUGHOUT THE CAMPAIGN. THESE INCLUDED NON GLAMORISED SPORT SHOTS OF REAL WOMEN, GETTING DIRTY AND MAKING SPORT THIER BITCH!
She can stories
we created a place on the website that people could come and read about the women in the unsw community who were kicking ass and getting out there! she can stories is a place to highlight these individuals and empower young women within the community to try their best and push down barriers.
